Netflix have added profiles to their service so that all 5 of us in the house can have our own profiles and can watch stuff without affecting each other (in terms of history or recommendations).
A great idea.
Obviously this worked right away on the web interface.
Imagine my surprise/delight when it started working a few days later on my Panasonic TV. Without me having to do anything. Genius!
It hasn't appeared on my Android phone yet (not that I use it for watching Netflix) but I know it's only a matter of time.